#ATSChat Recap: How Reaching your Digital Audience Has Changed

On December 6^th, we hosted our first Twitter Chat, #ATSChat. Thank you to everyone who participated by sharing their knowledge in display advertising.

As promised, below is  a transcript of the #ATSChat. The questions we asked were:

1. How was display advertising changed over the past 5 years?
2. How has the explosion of technology products and services made digital marketing easier, how has it become more difficult?
3. How can advertisers evaluate or ensure a greater return on investment for long-term brand building?
4. Has IP based display advertising made targeting and messaging for brands easier, if so, how?

#ATSChat Transcript.