F5 Friday: Hyperlocalize Applications for Everyone

True to their name, smartphones are intelligent devices. They allow you to make phone calls, access your bank account and check into the nearest bar within a matter of minutes. When it comes to geolocation, mobile phones are easier to geolocate than a desktop or laptop because of their built-in GPS capabilities, but this doesn’t mean the need for geolocated web applications is nonexistent.

While it is harder to provide hyperlocalized applications for desktop and even laptop users, those looking for the nearest coffee shop should be able to find it, no matter the device.
Hyperlocalized applications should be an opportunity for users, whether they are on a smartphone or a desktop. How is this possible? Solving this data discrepancy lies in the infrastructure, which involves the ability to perform this task and the capability of gathering location-based data from users’ IP addresses.

One solution that solves this is the dynamic partnership between Quova and F5. As Lori MacVittie, F5 product manager, recently wrote in a blog post, “The F5-Quova partnership provides for the availability of robust GeoLocation data that can be used in a variety of ways, not the least of which is to enable application developers access to data necessary to architect innovative, modern and highly integrated applications able to take into consideration the location of a consumer – whether they’re mobile or tethered to their desk.”

Developers can now use this data to build apps that respond to the user’s location, be it on a train, at the mall or on a desktop computer at home. The integration of these two components ultimately gives the user the opportunity to access tailored web browsing – wherever they go.
To read Lori’s full post, visit the F5 blog.