Meet the People Behind Geolocation

Who are the individuals and companies that rely on this innovative technology for their business success? You can find out in the latest issue of The Why of Where. In this issue, we’re shining the spotlight on those who rely on Quova geolocation data to transform the way they conduct business online while protecting the privacy of customers.

First up is Irish broadcaster RTÉ. The Irish have a flair for telling stories and we’d like to share theirs with you. As you may know, the Irish love soccer. And it was the chance to stream Champions League soccer in 2006 that led RTÉ’s Marcus O’Doherty to Quova IP geolocation to meet contract compliance. From there, Marcus tells us, it was a steady build to new opportunities – the Olympics, World Cup Soccer and a new online service for popular broadcast programs. More viewers logged in, more advertisers soon followed and ROI grew.

And speaking of growing ROI – e-merchants can look forward to increasing theirs this holiday season, as analysts predict there’ll be more online shoppers this year than ever before. While good for retailers, it’s also prime time for criminals, and busy times like these require rigorous vigilance for leading payment service provider SafeCharge. Helping prevent online credit card fraud for its customers is what Tel Aviv-based SafeCharge does – and does very well. Using IP geolocation they track fraudsters to their source through country ID and routing path and then block their access to a site—all within the blink of an eye.

And what about us customers? Fraud is our problem too – and privacy concerns are a big issue for us in the virtual world. These days we even wonder if our favorite sites – especially the ones we know and love – learn more about us than we want them to when we click in. In this video interview, Perry Tancredi, Senior Product Manager at Quova, talks to Sarah Austin of POP 17 about privacy, popular sites and the type of site to avoid to keep your private data private.

So whether you’re watching, buying or just surfing online, there’s a good chance IP geolocation is behind the scenes adding convenience, safety and privacy to your experience. Click here for the full stories in our newsletter.