The Road to Oz is Paved with…Geolocation Data?

by Nate Grassman

That’s right munchkins, latitudes and longitudes for US cities have gone over the rainbow, and postal codes have come along for the ride! But Auntie Em, how can this be? As you already know, Quova is committed to delivering the world’s best geolocation data to our customers, and that includes our extensive database of worldwide locations (our Reference Data as we call it). So while we always seek to improve the geolocation assignments we make, we also take steps to improve the data that sits behind those assignments.

Quova unleashed its army of flying monkeys with the objective of refining the postal code and latitude and longitude coordinates returned for cities in the United States. The newly implemented process will now yield city postal code assignments that better align with our user’s expectations on a regular basis. The new assignment may be the center of the city or where the largest portion of the population resides. Thus our customers can rely on a consistent city, postal code, and latitude/longitude assignment that more accurately reflects where users are.

This is just one more example of how Quova continues to reinvent how geolocation is done. So when it comes time to choose a vendor for your geolocation needs, all you have to do is tap your heels together three times and say “There’s no place like Quova.” See you out on the yellow brick road!