WHAT’S HOT IN VEGAS BESIDES VEGAS?

FOWA kicks-off today…in Las Vegas. Yes, Vegas in June. So, it’s only natural if you are asking yourself why anyone in their right mind would want to go there apart from the sweet hotel deals at this time of year?

In one word? Applications. In two words? Quova and applications. We are happy to be meeting up with many of the people who are at the forefront of developing novel apps and who are at the epicenter of what is emerging.

What will we be talking about? In a nutshell: we’re constantly thinking about new ways to assist our developers in achieving their needs. That is why we recently introduced the ‘Featured Solutions Gallery’. These are modules that have been developed by integrating Quova’s IP based geolocation data within environments currently used by developers.

A little history, the first module was GeoPosty. A simple and elegant WordPress plug-in launched at the same time as our Portal at the end of 2010. And now we’ve added three more modules: SDL Tridion, Apache mod_rewrite and OpenX. Here’s a breakdown of our new featured solutions:

• SDL Tridion has fully integrated Quova’s IP address based geolocation and network data into their Ambient Data Framework (ADF) using our RESTful API. The combination of Quova and ADF creates data elements that can be used directly in a web app. You can actually see Quova data at work through the weather widget, which automatically converts into WOEID (Yahoo’s GeoPlanet) to be used into the weather RSS Feed.
• Apache mod_rewrite user requests can be redirected based on their location so companies can more effectively serve up localized content and implement rudimentary load balancing based on the origin of the request. Traffic can also be redirected this way by using integrated Apache mod_rewrite with Quova’s IP address data using the mod_quova extension module. Take a look at what’s been developed.
• OpenX has been extended to define limits for ad campaigns. This will improve revenue by geotargeting ads at a granular level based on the country, state and city of web visitors. In addition, marketers can further restrict placement of ads by applying confidence factors to optimize ad dollars. See how you can improve your ad revenue here.

These implementations showcase a broad range of capabilities from a weather widget to increasing ad revenue.

If you are at the Future of Web Apps show please stop by the Quova booth to share your idea with our staff. If you haven’t yet signed up for our free API, we can take care of that for you too. Even if you aren’t joining us in Las Vegas, visit www.quova.com/developer for all the details. Who knows, maybe the next Featured Solution could be your app!!