WHAT CAN LOCATION DO FOR RETAILERS? COME SEE US AT ETAIL BOSTON TO FIND OUT!

Throngs of advertising, marketing, and retail professionals are descending upon Boston for eTail East 2011, a conference dedicated to growing the ecommerce industry through networking and innovation.

But what does location have to do with eTail Boston? Well, members of the Quova team are attending the conference (Booth No. 58) to show ecommerce pros how adding geolocation to their websites can have a positive impact their bottom line.

For one, making websites location-aware will ensure that ad campaigns reach the right audience without violating digital privacy as no cookie is ever dropped and no personally identifiable information in extracted. Essentially, you can tell a lot about a potential shopper from their location. Discovering a web user’s location can help reduce attrition by allowing you to customize landing pages specifically based upon IP information, whether it’s the right language, displaying relevant currency and shipping information, or even saving retailers from the embarrassment of advertising flip flops to Alaskans.

Geolocation can also help retailers avoid the pitfalls of online credit card fraud. Forrester Research predicts that online retail sales will increase an average of 10 percent per year for the next five years to reach $278.9 billion by 2015. Geolocation can help Internet merchants spot red flags and prevent fraud losses by validating purchasing points, cards and cutting data breaches.

Sounds good, right? If you’re an online retailer gearing up for the busy holiday season or even looking for new marketing strategies, stop by the Quova booth to see a demonstration on how geolocation works and what it can do for your business.

Touch base with our sales team to learn more about how our data works in the real-world, after the show is over.

If you can’t make it to Boston from Aug. 8-10, follow us at @Quova to see our live tweets from the event.

To learn more about how adding Quova’s data to your site can support your marketing and advertising campaigns, check out our MarketingLand videos at http://www.quova.com/marketingland/.