Product Datasheet
Application Briefs
Marketing. Online fraud detection. Legal and regulatory compliance. These are some of the applications for which IP geolocation is particularly suited. Read these application briefs to discover how this technology is used to drive key business initiatives in each of these areas.
Localize Your Advertising and Web Content
Quova can tell you WHERE your online visitors are geographically located as soon as they visit your site. With this inforrmation, you can automatically customize your Web content, language, currency, products, and promotions -significantly boosting click-through rates and conversions. IP geolocation also enables you to limit the distribution and availability of restricted content, track online campaign effectiveness by geography, and more. Download (PDF)
The Fraud Challenge for e-Retailers
The combination of the Internet’s anonymity, reach, and speed and the necessity for “card-not-present” credit transactions makes the e-commerce process highly vulnerable to fraud. ClearCommerce has identified 15 nations that serve as the origination for some 60% of all fraudulent transactions, and the incidence of fraud is even higher in certain IP domains in the world. Being able to automatically flag or block transactions from these locations can significantly reduce fraud losses on online transactions. Read this brief to learn how Quova is used to detect and prevent online fraud. Download (PDF)
Using IP Geolocation to Enforce Internet Gaming
This brief delivers Quova’s position on Rep. Barney Frank’s proposed Online Gambling Bill and an overview of how geolocation can be used by online casinos to ensure compliance with national, as well as local, laws. Download (PDF)
