Where Are You? Geolocation adds Excitement to etail.
Buying and selling goods online is no longer just a simple matter of point and click. The reality of where customers are located is complicating matters – and that’s a good thing, says Quocirca’s Bob Tarzey. (January 2010) Silicon.com
Local Hero
Assess why and how European marketers should look for the local angle.
(November 2009)
Internet Retailing – article reprint
Pinpointing Perpetrators
Gain insight from industry experts from Gartner, the Merchant Risk Council, and Quova as they discuss how IP geolocation helps deter online fraud and the factors driving its widespread adoption.
(June, 2009)
Stores Magazine – article reprint (PDF)
Knowing Where The Consumer Is
In this interview, Quova VP of Marketing Kerry Langstaff explains the many ways publishers and advertisers can custom geotarget ads, content, and landing pages to enhance their overall targeting efficiencies.
(December, 2008)
Behavioral Targeting – article reprint (PDF)
Scratching the Surface on Geo-location Services
Learn how IP geolocation works, how it’s used, and why concerns about potential privacy issues aren’t relevant.
(April, 2009)
1 to 1 Privacy – article reprint (PDF)
We Know Where You Are
Read how geolocation technology is currently being used by companies to identify where their Web visitors are coming from, and why that’s useful Quova customers Examiner.com, MLB Advanced Media LP, and Ultimate Blackjack Tour LLC are highlighted.
(September, 2008)
The Wall Street Journal – article reprint (PDF)
Location, Location, Location
Knowing the geographic location of an online customer can help a retailer reduce fraud, meet regulatory compliance requirements, and execute more effective advertising and marketing strategies. Learn how!
(2007)
Electronic Retailer – article reprint (PDF)
Geolocation: Core to the Local Space and Key to Click-Fraud Detection
Download this article by Chris “Silver” Smith, Netconcepts lead strategist, for a comprehensive evaluation of geolocation — how it works, who provides it, the many ways it’s used, and more.
(2007)
Search Engine Land – article reprint
The Credit Card Conundrum
Find out how IP geolocation is helping gaming operators comply with legal restrictions and protect their businesses against online fraud from this highly-informative article. Quova users Ladbrokes and SafeCharge are featured.
iGaming Business News – article reprint (PDF)
Factors of Geolocation
Find out how IP geolocation is helping gaming operators comply with legal restrictions and protect their businesses against online fraud from this highly-informative article. Quova users Ladbrokes and SafeCharge are featured.
iGaming Business News – article reprint (PDF)
Geolocation for Effective Global Marketing
Describes how IP geolocation can be used to help gaming operators comply with territory restrictions and provide highly targeted and localized online marketing.
iGaming Business News – article reprint (PDF)
