Podcasts & Webcasts

Learn about Quova IP geolocation technology – and how leading online businesses are using it – from our experts! Select from a number of highly informative podcasts and Webcasts.

Think Globally, Act Locally

Podcast (28 minutes)
Andrew Frank, Vice President, Gartner
Kerry Langstaff, Vice President Marketing, Quova

You’re invited to an exclusive, on-demand Webcast presentation, “Think Globally, Act Locally: Targeting New Customers with Geolocation.” Our panel of experts includes Andrew Frank, Research VP from featured analyst firm, Gartner, Inc., who addresses leading trends and challenges in advertising, and geographical targeting’s use as one of the most effective forms of targeting. Kerry Langstaff, Quova’s VP of Marketing, then joins the discussion, showcasing companies who are leveraging geolocation and outlining how geotargeting can be incorporated into your own marketing initiatives. Quova customers Continental Airlines, Expedia, examiner.com, WyzAnt, and Citysearch are highlighted. Download Webcast

IP Geolocation Data Accuracy

Podcast (8 minutes)
Perry Trancredi – Quova Senior Director, Product Management
In this podcast, Perry reveals what IP geolocation accuracy measures and why stated accuracy figures can be highly misleading Topics covered include: What IP geolocation accuracy is and why it’s important; Different methods of measuring accuracy; How you can interpret the data for your specific application; and How Quova measures the accuracy our data. Data Accuracy – Podcast

The Five “Must Have” Business Rules to Detect Online Fraud

Webcast (22 minutes)
You’re already taking a proactive approach to detecting online fraud and you understand the power of adding IP geolocation into your risk scoring infrastructure. But, are you really checking for the right things? And how do you balance the dual risks of fraud losses and blocking legitimate customers? This Webast discusses five important geolocation business rules you should consider adding to your review process that will help you detect unusual patterns and fraudulent transactions in real time. Download Webcast

Introducing Quova On-Demand

Webcast (45 minutes)
Localized marketing and advertising. Fraud prevention. Compliance and legal screening. These are just a few of the ways IP geolocation can help take your business to the next level. Tune into this Webcast and learn how Quova On-Demand enables online businesses to quickly integrate our IP geolocation data into Web applications, and easily create geolocation-based business rules which dictate automatic actions. Download Webcast