Contextual Search Broadens Newspapers’ Ad Revenue Stream

Kerry Langstaff, Quova’s vice president of marketing, sees the company’s technology as a way to jumpstart local news: “The success of community-centric blogs and websites shows that consumers still value local news. By providing hyperlocal, community-centric content online, publications can not only re-attract local readers, but also advertisers interested in reaching a niche geographic audience. With revenue opportunities shrinking for media publications, a hyperlocal model can be used to create a new channel of advertising revenue within an existing infrastructure.”