Continental Deploys Quova's IP Geolocation Data to Localize Web Content

In the six months that Continental has been working with Quova, it has reportedly improved click-through rates of homepage banners by as much as 200%.

Prior to selecting Quova, Continental tested data from several geolocation providers and based their selection on four criterions: granularity, accuracy, frequency of updates and ease of integration. Quova data reportedly scored the highest on all accounts.