IP Geolocation Data Shortens Sales Cycles

Continental Airlines is using Quova’s IP geolocation data to localise web content and promotions and streamline its online sales process… Prior to working with Quova, every visitor to the site, regardless of physical location, landed on the homepage. This forced many customers to self-identify their country and language, which slowed down the buying process and added steps to the sales cycle. Geolocation streamlined this process. In addition, Continental is localising the marketing banners and placements on its website based on country-level geolocation, and in the near future will begin to target its marketing placements at the metro level.