Where are you? Geolocation adds excitement to e-tail

Geolocation databases can be purchased and installed on a given web server but this is old hat. Real time lookup, delivered as an on-demand service makes more sense – send an IP address and receive a co-ordinate. This is the way leading vendors in this area such as Quova, IP2 Location and MaxMind have moved.

While consumers continue to enjoy the benefits of buying online, there is increasing effort to link them seamlessly with the real world behind the scenes. Being online may sometimes feel like a virtual experience but the solid Earth and the real kilometres that separate us all remain a reality.

Read Quocirca’s full report here.