IP Audience Targeting Solutions: ATS Powered Ad Campaigns Reach College Students – Fall 2011

A New Resource for Marketers To Reach College and University Students

For over 10 years, Neustar IP Intelligence (formerly Quova) has provided high-quality, IP geo-location and network data solutions to a wide range of customers throughout the world. Now, available for the first time from any IP provider, we offer our customers a resource that is specifically designed for marketers: IP Audience Targeting Solutions (ATS).

With ATS, we enable marketers trying to reach college or university students using our unique IP-based targeting methodology for display advertising. Neustar’s enhanced IP intelligence is highly scaleable and allows brand marketers to optimize campaigns over time for maximum efficiency. Its easy to get started – call us for a free consultation, set your campaign parameters for specific universities located in specific regions, send us your ad creative and your campaign is up and running within a week!

Back-to-College Spending, 2010*

*Source: NRF survey conducted by BIGresearch, June 30 – July 7, 2010.
**Source: National Center for Educational Statistics

Inventory

Neustar has partnered with leading DSP inventory platforms to acquire IP-based targeted inventory off of the major exchanges and publisher-side optimizers. Standard IAB display sizes are available, including the most popular: 300 x 250; 728 x 90; and 160 x 600. All campaigns will adhere to the standard and current IAB terms and conditions. ATS inventory will include IP targeted display impressions to students surfing around the Web from campus connections. Advertisers have full control and transparency as to where their ads will run.

Pricing

Neustar determines pricing on a campaign by campaign basis depending on the IP targeting parameters selected.

For more info, pricing or to talk about a specific campaign, please contact Neustar IP Audience Targeting Solutions (ATS)

US Sales | 877.572.4581 | sales-IPIntel@neustar.biz
EMEA Sales | +31 (0)20 888 4530 | sales-eu-IPIntel@neustar.biz
UK Sales | +44 (0)77 897 10420



Marketing Intelligence Whitepaper

  • Marketing Intelligence Whitepaper

    In today’s exciting and rapidly growing online marketplace, consumer based businesses have been realizing ever increasing success at reaching potential customers. Indeed, according to a February 2011 Forrester report by analyst Sucharita Mulpuru, U.S. online retail sales grew 12.6% in 2010 to reach $176.2 billion.

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