Introducing Neustar IP Intelligence On-Demand
Localized marketing and advertising. Fraud prevention. Compliance and legal screening. These are just a few of the ways IP geolocation can help take your business to the next level. Tune into this Webcast and learn how Neustar IP Intelligence On-Demand enables online businesses to quickly integrate our IP geolocation data into Web applications, and easily create geolocation-based business rules which dictate automatic actions.
IP Geolocation Data Accuracy
In this podcast, learn what IP geolocation accuracy measures and why stated accuracy figures can be highly misleading Topics covered include: What IP geolocation accuracy is and why it’s important; Different methods of measuring accuracy; How you can interpret the data for your specific application; and How Neustar IP Intelligence measures the accuracy of our data.
The Five “Must Have” Business Rules to Detect Online Fraud
You’re already taking a proactive approach to detecting online fraud and you understand the power of adding IP geolocation into your risk scoring infrastructure. But, are you really checking for the right things? And how do you balance the dual risks of fraud losses and blocking legitimate customers? This Webast discusses five important geolocation business rules you should consider adding to your review process that will help you detect unusual patterns and fraudulent transactions in real time.
How IP Geolocation Technology Works and Where It Might Go in the Future
Learn how major broadcasters such as BBC, Sky TV, and Channel 4 use Neustar IP geolocation data to manage digital content distribution; ClearSale, ClickandBuy, GlobalCollect, and WiredMinds who use IP geolocation to help detect identify theft and card-not-present fraud; and RealMedia 24/7, SMART AdServer, and The Yoox Group, who use Neustar IP Intelligence data to localise their Web content and advertising; Gaming operators including Wagerworks and Ladbrokes who utilise the data to restrict illegal online bettors.
