Accertify and Quova Partner to Protect Online Merchants From Credit Card Fraud
Accertify’s InterceptasTM Solution Integrates Quova’s IP Geolocation Information to Significantly Reduce Risk of Cyber Theft
MOUNTAIN VIEW, Calif. & CHICAGO, Ill. – Dec. 18, 2007 –Quova, Inc., the leading worldwide provider of Internet geolocation data and services, to day announced a strategic partnership with Accertify, a provider of leading-edge credit card fraud prevention solutions to online
merchants, to help e-commerce sites more aggressively fight fraud.
Under the partnership, Accertify has integrated Quova’s IP geolocation information into its InterceptasTM solution. InterceptasTM
is the first integrated platform designed from the merchant’s perspective for combating card-not-present fraud, enabling the complete fraud prevention process to be managed with one comprehensive and
highly flexible solution.
Quova’s IP geolocation data allows InterceptasTM to instantly identify where and how a merchant’s Web visitors are accessing its Web site. InterceptasTM evaluates the geographic and networking information provided by Quova to assist in the identification of suspicious transactions. This type of risk assessment helps merchants reduce their cost of fraud by
improving detection rates, resulting in fewer credit card chargebacks and false positives.
“The typical e-commerce company today is utilizing an increasing variety of anti-fraud tools. However, the problem is these separate, “point” solutions weren’t designed to interact with and support one another, creating inefficiencies and cracks for fraudsters to slip through,” said Jeff Liesendahl, CEO,
Accertify. “Accertify has eliminated the gaps and strengthened the fraud-fighting process by integrating Quova and other best-of-breed tools into InterceptasTM. The result for merchants is less fraud, more productive fraud analysts and a reduced overall cost of fraud.”
“Through our years of experience, we know that the task of identifying
fraudulent online transactions is a constant effort,” said Marie Alexander, CEO, Quova. “That is why we are pleased to partner with Accertify, an innova tor in combating card-not-present fraud solutions. Together we can create solutions across the marketplace that help merchants secure their
businesses and prevent cyber theft.”
About Quova Inc.
Quova gives online businesses the ability to determine the geographic location of their Web site visi to
rs. The company offers the most comprehensive, deeply researched and reliable location data available to
day — without compromising individual privacy. More than 300 companies of all sizes use Quova’s data and services to detect and prevent fraud, ensure regulatory compliance, manage digital content rights distribution, and localize ads and web content. The company’s customer base includes Microsoft, Major League Baseball, American Express, the BBC, Ladbrokes and Cisco Systems, and investors include Mobius Venture Partners and IDG. Quova was founded in 2000 and is based in Mountain View, California. www.quova.com
About Accertify, LLC
Accertify is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept ‘card not present’ transactions. That focus led to the development of Interceptas TMwhich applies state-of-the-art automation to every step in the merchant’s process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to
maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to
assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available. www.accertify.com
