DSNR Media Group Integrates Quova Data Into Its Post-Click Optimization Platform, Traffiliate

London, UK. – 27 April, 2010 – Quova, Inc., the leading provider of IP intelligence, today announced that DSNR Media Group (DMG), a leading provider of digital advertising technology solutions and services, has integrated Quova’s IP geolocation data into its new post click optimization platform, Traffilliate.

“We developed best of breed, result oriented, optimization platform and hence partnering with Quova, the market leader in IP geolocation, was a natural choice. Quova significantly enhances our ability to maximize clients’ conversions. Serving the correct content by location is paramount to our customers and our customer satisfaction is our top priority,” said DMG co-CEO, Tsafrir Peles.

“Customer location is one of the most powerful pieces of information a business can gain visibility into,” said Steve Sawyer, VP of Business Development Worldwide, Quova Inc. “Traffiliate DMG understands that consumers have come to expect a high level of personalization, and see the importance of serving relevant content – ultimately, increased conversions make a bigger impact for the client”.

Traffiliate is a unique landing page and conversion funnel optimization platform, that serves up the landing pages with the highest conversion, delivering the optimal combination of User profiles, traffic source(s), Landing Page and Conversion Funnel, which raises ROI and maximizes conversion rates by 30%- 200%. Targeting high volume, result-oriented advertisers, Traffiliate’s patent pending technology leverages pre-click information to maximize post-click performance for both online and mobile campaigns.

Quova’s IP geolocation data enables Trafilliate clients to determine the location of an anonymous website visitor, in real-time. DMG can now initiate targeted advertising campaigns, build localized pages or content geared to a specific language, currency or regional image. Serving targeted ads with relevant content to users based on their location drives more successful click-through rates and increases sales. Continental Airlines recently witnessed an increase of 200% uplift in banner advert conversions, after deploying geolocation to their website.

DMG has developed a unique campaign optimization and management tool providing true competitive advantages.

About DSNR Media Group

DSNR Media Group (DMG) is a recognized provider of result-based web and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients. DMG is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options. With proprietary technology and methodologies, the company offers cross-platform solutions, utilizing its in-depth industry experience to run campaigns across the globe. A specialized ad network boosts global exposure for advertisers across top-tier publishers, and enables measurability and accountability in online campaigns. For more information visit: www.traffiliate.com, www.dsnrmg.com

About Quova, Inc.
Quova enables businesses to accurately identify where their Website visitors are geographically, by country, state or city. Quova’s high-quality, IP intelligence and geolocation data gives advertising agencies, publishers, and web design firms the tools develop applications, and deliver content that is customized for a distinct locale and end-user. Quova is based in Mountain View, California. www.quova.com

Media Contacts:
Quova: Miranda Joseph, +44 7799 764190 mjoseph@quova.com
DSNR Media Group : Ida Yoffe +972.9.762.6100 iday@dsnrmg.com