Quova Opens Latin American Market for Geolocation with Argentina's Caraytech
E-planning, Leading Argentine Ad Server, Deploys Quova Marketing for Geo-Targeted Advertising
MOUNTAIN VIEW, CALIF. – January 18, 2006 – Quova, Inc., the leading provider of Internet geolocation data and services, today announced its first customer in South America. E-planning, Argentina’s leading online ad server and a business unit of Argentine technology leader Caraytech, has deployed the Quova Marketing solution to power geo-targeted advertising and geographically-based website traffic reports for its customers in Latin America and Spain. The news follows recent Wall Street projections that the global online ad market will reach $24.6 billion in 2006 and will compound 25 percent yearly for the next five years.
“The Latin American ad serving industry has matured to the point where highly accurate geo-targeting is now both a tremendous opportunity and a competitive necessity,” said Nicolas Moldavsky, CEO of e-planning. “We chose Quova over several of its competitors, one of whom we already worked with, because Quova’s data accuracy proved clearly superior and because Quova’s brand is so widely respected in the larger markets we are targeting. We expect this partnership with Quova to help deliver dozens of new e-planning clients in 2006.”
“Opening a massive new market with such a prestigious customer is a significant milestone for Quova,” said Gary Jackson, COO of Quova. “Caraytech’s e-planning platform is the gold standard for ad serving in Latin America, where they service many of the top websites, and we’re looking forward to helping them grow their business very quickly. Latin America in general, and Argentina and Brazil in particular, present tremendous targets of opportunity for Quova, and we are moving swiftly to pursue them.”
About Caraytech and E-Planning
Founded in 1998 and based in Buenos Aires, Caraytech is one of Argentina’s leading technology companies. E-planning is the ad serving and online metrics unit of Caraytech and the leading ad server in Argentina, with more than 40 clients in Latin America and Spain. E-planning metrics, the companion product to e-planning ad server, provides traffic analysis for websites. Learn more about the e-planning ad serving platform at www.e-planning.net.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses, including five of the world’s six largest global Internet companies. Quova’s patented technology provides the geographic location of website visitors in real time, enabling businesses to detect fraud, manage digital rights, target content, conduct site analysis and ensure regulatory compliance. Quova’s customers and partners include such industry leaders as Major League Baseball Advanced Media, BBC, Bankinter, Bell Canada, Cisco Systems, Corillian, VeriSign, IBM SurfAid, Absolut, Everbank, 41st Parameter, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group and Schoffstall Ventures, Quova is headquartered in Mountain View, California (T: 650.528.3700) with European headquarters in Amsterdam, The Netherlands (T: 31.20.888.45.30). Visit Quova online at www.quova.com.
Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.
