Realmedia and Quova Form Strategic Partnership for the Release of New Geotargeting Module
Integrated to OpenAdStream®, New Module Will Generate More Complete and Detailed Results
Sao Paolo, Brazil – April 17, 2006 – Realmedia Latin America and Quova (www.quova.com) have signed a strategic partnership to supply the Brazilian market with a geo-targeting advertising module, integrated to Realmedia’s OAS (OpenAdStream®).
"Broadband use in the Brazilian market already exceeded countries such as Italy and Spain. The potential of the advertising online is enormous," said Gary Jackson, Quova’s Chief Operations Officer. "Geo-targeting represents a tremendous value proposition for this market, because the country is so large and has so many different regions and culture. Successfully connecting to such a huge and varied market requires localized marketing of localized products and prices, but no such initiatives have been launched in Brazil, so there is a massive opportunity in these territories for more sophisticated advertising and analytics. Realmedia Brazil has the sophistication and the vision to leverage Quova’s technology to introduce these services to the marketplace."
According to Martino Bagini, Realmedia’s managing director: "Our company has always provided its customers with geo-targeting capability as one of the top features of Open AdStream’s adserving platform. As time went by, it became clear to the company that updating a geolocation database in order to maintain the accuracy of the adserving geo-targeting module would require a large investment. Quova has a dedicated team that was able to provide us with a turnkey, constantly updated geolocation database, extremely precise and easily integrated into our products. Our partners and customers will benefit immensely from being able to show geographically specific advertisements."
Realmedia expects to start selling its new geo-targeting module integrated with Quova’s geolocation database by July. "It is our understanding that in a growing space like the online advertising market, ad targeting is one of the main factors that will add value to the online advertisement and help raise the average CPM. Geo-targeting is one of the foundations of that vision," said Bagini.
Quova’s sophisticated technology produces the most accurate and detailed geolocation data in the industry, but Quova’s true differentiator is human knowledge and expertise. Quova’s teams of Network Geography Analysts in the US and Europe continually research difficult IPs, and Quova’s support people are the pre-eminent experts in the industry on the deployment and value of geolocation-bases business solutions.
"Our competitors deliver data. We deliver complete answers," said Mr. Jackson.
About Quova
Founded in 2000, Quova, Inc. is the leading provider of IP Intelligence and Internet geolocation services to online businesses, including five of the world’s six largest global Internet companies. Quova’s patented technology provides the geographic location and connection data of website visitors in real time, enabling thousands of enterprises worldwide to detect fraud, manage digital rights, target content, conduct site analysis and ensure regulatory compliance. Quova’s customers and partners include such industry leaders as Major League Baseball Advanced Media, BBC, Bell Canada, Cisco Systems, Coremetrics, Corillian, PassMark, IBM SurfAid, Bankinter, Globo, Times Online and Sky Sports.
About Realmedia Latin America
A Realmedia Latin America, com escritórios em São Paulo e Miami, é uma filiada da 24/7 Real Media – com sede em Nova York e escritórios em São Francisco, Filadélfia, Paris, Londres, Roma, Munique, Madri, Estocolmo, Toronto e Tóquio.
Com sua atuação independente, a Realmedia Latin America vai além das atividades praticadas internacionalmente pelo Grupo 24/7 Real Media. Em todos os países latino-americanos, além de dedicar-se ao seu nicho de tecnologia, oferece produtos de valor agregado à base de clientes instalados e mercado em geral. Entre eles destaca-se a plataforma de richmedia Eyeblaster (www.eyeblaster.com).
Pioneira na tecnologia de marketing interativo, a Realmedia gerencia mais de 250 bilhões de impressões por mês em cerca de cinco mil sites no mundo, sendo cerca de 10 bilhões somente na América Latina.
