Our Research & Delivery Methods

We understand that knowing the location of your web visitors is critical to your business success.

It takes quality data to consistently deliver accurate location results. Over the past ten years Quova has built a powerful and sophisticated research system for understanding and interpreting worldwide IP address data. We are devoted to improving the process of mapping the Internet. Quova actively collects and analyzes data 24 hours a day, 7 days a week. We have data collectors all over the world that feed our database of information, and that information is processed by both intelligent automated algorithms as well as experienced human analysts. Our analysts and algorithms work together, each indicating parts of the network the other should focus on as well as providing checks and balances that ensure quality and improve each others’ output and processes. No other provider has as mature a geolocation collection and processing system as Quova.

All over the world, at key points of the Internet, Quova has positioned data collection centers that continually assess and monitor the ever-changing infrastructure of the Internet. These collection points gather regional network data and can be remotely directed to analyze specific aspects of web traffic and triangulate specific locations across the Internet to more clearly define the location of a user’s access point.

The Internet is an ever changing environment and mapping it successfully takes an understanding of its structure and the constant application of resources dedicated to detecting changes and identifying new assignments and connections. Quova analysts help decipher clues to how networks are configured. This team provides the human element of the system. Our GeoGeeks, who are based in the US and Europe and speak over a dozen languages, are IP intelligence experts who draw upon the depth of their knowledge and experience to review the information from our data collection network and manually research networks that comprise the Internet. In addition, our GeoGeeks scour key areas of the Internet for the latest and most up-to-date information available. This ensures highly accurate conclusions about the geographic origin and routing of Web traffic.

Quova collects information from our worldwide customer base and uses that data to continuously improve the quality of Quova’s services. Sixty percent of Quova’s customers report data back to the collection and analysis system, enabling Quova to visualize traffic patterns across major Web sites. With this information, Quova identifies high-usage networks and can concentrate our analysis on the networks most frequently affecting our customer base.

Once all of the data is collected and reviewed, we begin a process we call synthesis. This process utilizes our sophisticated machine learning engine to analyze the information and produce our weekly data files. A manual quality review of the synthesis results is completed by the team before it is released to our customers. We can proudly say we have not missed a release since this process and system was instituted – we have had over 400 uninterrupted weeks of service.