Location Matters.
In fact, it is so very key that it is often taken for granted. How does location play a role in your business?
- Your customers’ physical locations indicate language, currency, weather, time, and buying trends.
- Your inventory, stores, and businesses are in physical locations.
- The laws and regulations governing your businesses are based on physical locations.
- Geographic buying patterns have been used to assess fraud risks.
The key to linking your online business with the physical world is knowing where your customers are. With one simple query, you can access data that will enable practices which to date have been limited to brick and mortar scenarios. For example, when someone enters your website from Berlin, you can now immediately serve your catalog in German and list your prices in Euros.
Location – The single most valuable piece of data available. Think for a minute about all you could do if you knew where the customer was located the minute they hit your site.
With one simple query you can access the data to help you:
- Target advertising and stop wasting impressions.
- Localize content and all of your marketing efforts.
- Analyze traffic and discover where your customers are.
- Prevent fraud by identifying inconsistencies in transactions.
- Control use of digital media, downloads and streaming video.
- Comply with regulations, local laws and licenses that govern the physical world.
Submit to Use Case Directory
Already using IP geolocation in your business? We would love to hear your story. Submit to Use Case Directory.
