Make web content relevant for local or international users
IP geolocation lets you display different content based on where in the world your web users are. So you can show them your website in their language and prices in the national currency. International multi-channel retailers can also show users their closest stores.
Help to prevent fraud
IP geolocation identifies suspicious inconsistencies between the actual locations of web users compared to entered details. This can help to detect card-not-present fraud, phishing, click fraud and online application fraud.
Target appropriate offers and services
Neustar IP Intelligence technology enables you to display any ad, promotion or rich content based on a user’s location. Geotargeted ads can be more relevant to a user – increasing clickthroughs and conversions.
Restrict or amend content according to location
IP geolocation can help you comply with regulations and customs of other countries by limiting access to restricted/regulated content or rights-managed media. And, as IP geolocation gives you details about users’ Internet connection, you can show high-bandwidth content when appropriate.
Real World Use Cases
Neustar IP Intelligence has compiled real-world business scenarios to help you find and understand how location can improve your Web applications. Browse use cases to learn more.
Target Advertising
- Geotarget your Web Site Advertising and Promotions
- Increase Ad Inventory with Geolocation
- Localize your Keyword Search and PPC Landing Pages
Localize Content
- Display Local Currencies, Prices and Taxes
- Show Your Closest Store Locations
- Display Local News, Events and Weather
Analyze Traffic
- Learn Which Companies Are Coming to Your Website
- Analyze Regional Promotional Campaigns
- Analyze Web Visitors by Location
Prevent Fraud
Control Use of Digital Media
- Enforce Sports Blackout Restrictions
- Block Illegal Downloading of Digital Content
- Suppress Access to Culturally Sensitive Material
Comply with Regulations
