Situation #1:
Learn Which Companies Are Coming to Your Website
Different users will come to your site for different reasons, but you don’t always know who they are. Potential customers will visit your site to investigate your products, but they won’t always register their information with you. Competitors will come to your site to gather competitive information and may register with false information. Knowing which companies visit your site can give you valuable information for sales leads or competitive information.
Solution:
Analyze Web Visitors by Location
Knowing where your Web visitors are coming from helps you make the right choice to maximize your reach, engagement and monetization. You may know how many page views you receive, but without knowing where in the world they come from, and how they are connecting to your site, you may not understand the best way to engage with them. There are great free services that you can use, like Google Analytics, that provide some of that information. However, those services often only work under certain circumstances, like when users have cookies, third-party images, and JavaScript enabled. They also usually cannot be applied to historic data. With Neustar’s IP geolocation data, you’ll know where your visitors are geographically located.
IP geolocation works for all Web visitors, regardless of their browser settings, and gives you more than just location, including what ISP/carrier they are using and what domain they are connecting from, even what their connection type and speed is. With all that information, you can maximize your site’s relevance and potential, and improve your users’ experience. For example, if a large number of your users are connecting through a low speed connection, then it might make sense to provide them a low bandwidth option. If you have users connecting from different countries, you may want to have different landing pages and language options. You also may notice that you get lots of visitors from your competition, and see exactly what pages they are looking at when they come to your site. Also, because Neustar IP Intelligence stores historical information, you can work with us to process historical logs of traffic to see where your visitors have come from at any point in the last six years.
Situation #2:
Analyze Regional Promotional Campaigns
Different users will come to your site for different reasons, but you don’t always know who they are. Potential customers will visit your site to investigate your products, but they won’t always register their information with you. Competitors will come to your site to gather competitive information and may register with false information. Knowing which companies visit your site can give you valuable information for sales leads or competitive information.
Solution:
To use IP geolocation data to see what companies are visiting your Web site, you could review the Neustar IP Intelligence-provided data field of Second-Level Domain. The Second-Level Domain is associated with the connection and is the part of the domain name that precedes the top-level domain. For example, in www.neustar.biz, “neustar” is the second-level domain because it comes before the “.biz”. The Second-Level Domain can often be used to identify the ISP or organization providing the connection. Your analysis of Second-Level Domain may include a number of visits from competitors or partners.
You may also want to review the Registering Organization value, which may include many types of entities, including corporate, government, or educational entities, and ISPs managing the allocation and use of network blocks.
To learn which areas of your site were most interesting to your competitors, you should also collect geolocation information on the pages they visit. By reviewing the Country, State and City data fields you may be able to determine which territory the company belongs in and forward the information as a potential lead to your sales staff.
The information can be pushed directly to your Web reporting tools, or you can collect and store the returned values for analysis and review. Storing the values in a coma-separated value file (CSV) makes the information easy to review and analyze by importing it to a spreadsheet or other application.
Depending on the traffic volumes expected,Neustar IP Intelligence’s data is accessed locally using API calls to the highly efficient Neustar IP Intelligence GeoDirectory Server that runs in your data center. Alternatively, for lower traffic volumes, Neustar IP Intelligence data can be accessed using SOAP calls to the Neustar IP Intelligence On-Demand Web service. In either case, the data retrieval is as easy as making a single API or SOAP call.
Situation #3:
Analyze Web Visitors by Location
Knowing where your Web visitors are coming from helps you make the right choice to maximize your reach, engagement and monetization. You may know how many page views you receive, but without knowing where in the world they come from, and how they are connecting to your site, you may not understand the best way to engage with them. There are great free services that you can use, like Google Analytics, that provide some of that information. However, those services often only work under certain circumstances, like when users have cookies, third-party images, and JavaScript enabled. They also usually cannot be applied to historic data. With Neustar’s IP geolocation data, you’ll know where your visitors are geographically located. IP geolocation works for all Web visitors, regardless of their browser settings, and gives you more than just location, including what ISP/carrier they are using and what domain they are connecting from, even what their connection type and speed is. With all that information, you can maximize your site’s relevance and potential, and improve your users’ experience. For example, if a large number of your users are connecting through a low speed connection, then it might make sense to provide them a low bandwidth option. If you have users connecting from different countries, you may want to have different landing pages and language options. You also may notice that you get lots of visitors from your competition, and see exactly what pages they are looking at when they come to your site. Also, because Neustar IP Intelligence stores historical information, you can work with us to process historical logs of traffic to see where your visitors have come from at any point in the last six years.
Solution:
To use IP geolocation data to analyze Web visitors by location, Neustar IP Intelligence recommends you review the IP address location of your visitors. Depending on how granular you want to get, you could review the Neustar IP Intelligence-provided data fields for Country, State, Region, City, Zip Code, and Area Code. The information can be pushed directly to your Web reporting tools, or you can collect and store the returned values for analysis and review. Storing the values in a coma-separated value file (CSV) makes the information easy to review and analyze by importing it to a spreadsheet or other application.
Depending on your objectives, you also could review the Neustar IP Intelligence-provided fields of Designated Market Areas (DMA’s) and Metropolitan Statistical Areas (MSAs). DMAs are groupings of US counties that can be reached by a specific group of TV stations as specified by Neilson Media Research. There are 210 DMA’s in the US. MSAs are geographical boundaries of US counties or towns using data gathered by the US Census Bureau. There is extensive demographic information available for these areas, and Neustar IP Intelligence provides them to help our customers understand the demographics of their populations. For example, you could study a visitor’s behavior by calculating the distance between their actual location and your target promotion location.
Latitude and Longitude values may also be helpful for calculating distance. They also can also be used with other attributes, like country, to build a richer picture of the relationship between two locations (e.g. distance may be treated differently depending on whether the two locations are in the same country or not). For example, you could study a visitor’s behavior by calculating the distance between their actual location and your targeted promotion area.
By looking at the Neustar IP Intelligence Region data field you may begin to see trends in particular parts of the country. Region includes generic regional information (e.g. Northwest) and some country-specific regions (e.g. Northern Ireland). Region information is currently available for the US, UK, Brazil, France and the Philippines.
Beyond the visitor’s geographic location, other Neustar IP Intelligence data fields that might provide additional useful information about your visitors include Carrier Name, Time Zone, IP Routing Type, AOL Flag, Connection Type, Connection Speed, Top-level Domain, Second-level Domain
Depending on the traffic volumes expected, Neustar IP Intelligence’s data can be accessed locally using API calls to the highly efficient Neustar IP Intelligence GeoDirectory Server which runs in your data center. Alternatively, for lower traffic volumes, Neustar IP Intelligence data can be accessed using SOAP calls to the Neustar IP Intelligence On-Demand Web service. In either case, the data retrieval is as easy as making a single API or SOAP call.
