Make web content relevant for international users
IP geolocation lets you display different content based on where in the world your web users are. So you can show them your website in their language, and prices in the national currency. International multi-channel retailers can also show users their closest stores.
Target appropriate offers and services
Quova technology enables you to display any ad, promotion or rich content based on a user's location. Geotargeted ads can be more relevant to a user - increasing clickthroughs and conversions.
Restrict or amend content, according to location
IP geolocation can help you comply with regulations and customs of other countries by limiting access to restricted/regulated content or rights-managed media. And, as IP geolocation gives you details about users' internet connection, you can show high-bandwidth content when appropriate.
Help to prevent fraud
IP geolocation identifies suspicious inconsistencies between the actual locations of web users compared to entered details. This can help to detect card-not-present fraud, phishing, click fraud and online application fraud.